We recently received valuable feedback from a client who participated in one of our stakeholder workshops. They were surprised to learn of the diverse range of concerns stakeholders expressed. But the best part?

People felt comfortable sharing their worries, which our client said showed our workshops are a safe place to talk.

We know adopting plain language, changing your brand, or redesigning your website can be both exciting and scary for everyone involved. From the boss with big ideas to the team members who‌ create content, your website or brand reflects your whole organization.

That’s why we offer workshops that are friendly and welcoming to everyone. We want all the people involved (called stakeholders) to feel comfortable sharing their thoughts and concerns. We think working together this way leads to better results for everyone.

We don’t just invite the “boss” to our workshops. We include different people because everyone has a valuable perspective to share. Here’s why each group is important:

• The Boss (Leaders): They have the big picture in mind, so we work with them to make sure ideas align with the organization’s customers, goals, and vision.
• The Teams (Departments): They create content for websites or try to simplify complex topics every day, so their input is crucial. We want to make sure we help them do their jobs better and make their lives easier.
• Your Customers (Audience): In the end, the website or brand is for them! Especially for brand refreshes, we might even ask your customers for their feedback to make sure the new look and feel resonates with the people you’re trying to reach.

We create a friendly and collaborative environment through:

• Interactive activities: We use activities that get everyone involved, no matter how tech-savvy they are.
• Open discussions: We encourage everyone to speak up and ask questions – no concern is too small!

By listening to everyone’s ideas, we achieve some awesome things:

• A website/brand that everyone likes: The final product, whether a website makeover or brand refresh, considers everyone’s thoughts. This results in something that truly reflects the organization’s values and feels right for your customers, too.
• Happy stakeholders: When people feel heard and valued, they become more invested in the success of the project. This means more support for the final website or brand identity.
• Catch problems early: By gathering feedback early, we can identify and fix potential issues before they become major roadblocks in the redesign or brand refresh process.

At Content Matters, we believe a successful website or brand makeover requires collaboration. Our workshops provide a safe and inclusive environment for all stakeholders to contribute, fostering a shared vision for the organization’s future. We prioritize building trust and making sure that the final product reflects this shared vision.

We’d love to host your next stakeholder workshop!

email stacey@your-content-matters.com