When an institution begins the process of seeking qualified digital marketing firms – the language they use is revealing. They are looking for a firm capable of providing ongoing, data-driven digital marketing support across multiple platforms, with demonstrated expertise in big campaign management, audience segmentation, analytics interpretation, and higher-education marketing strategy.
I’ve been on the client side of that table. My experience as the Assistant Director of Digital Strategy at Georgia State University and in Web Strategy at Emory University taught me exactly where institutional resources should be focused before you even hit the launch button on a campaign.
The core of the problem isn’t usually the media budget. It’s the foundation the campaign is built upon.
The Content Matters difference – Institutional strategy is our first asset
A request for digital support that includes producing original assets, running SEO work, and forming targeted audiences isn’t just asking for ad services—it’s asking for a strategic intervention.
We specialize in that strategic intervention. Our approach is to improve performance by building structure so your campaigns have a fighting chance.
- Storytelling & Brand Positioning: We’ve executed large-scale, transformative projects, including unifying university branding and implementing a coherent brand and content strategy across complex systems. We understand how to take the aspirational language of your brand and translate it into clear, effective content that resonates with targeted audiences.
- Web Strategy & Governance: We bring practical, executive-level experience in managing the technical demands of large institutions, including complex website migration projects to WordPress and Drupal. This ensures your campaign landing pages aren’t just functional—they are strategically designed to convert and support your recognition efforts.
- Data-Driven Support: We provide proactive recommendations rooted in analytics interpretation. We bridge the gap between technical performance and strategic decision-making, ensuring every dollar spent supports enrollment growth.
If you are looking for a firm that can act as an extension of your Marketing and Communications Department, call Content Matters. We deliver the foundational content strategy and structural web expertise that ensures your investment generates the maximum return… This is the strategic unity that makes the ad spend worthwhile.
