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Your Institutional Expertise.

Your Institutional Expertise. Your Institutional Expertise. Your Institutional Expertise.

Amplified. Revenue Generated.

Book your free content audit
See how we work

Your Institutional Expertise.

Your Institutional Expertise. Your Institutional Expertise. Your Institutional Expertise.

Amplified. Revenue Generated.

Book your free content audit
See how we work

Content Matter's progressive know-how enabled us to get a head start on generative AI, and the future of content in our organization.


Mary Jane Nirdlinger, Town of Chapel Hill

Book your 15-Minute Content Audit

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Stop Generating Noise. Start Delivering the Signal.

Your expertise is your most valuable asset. We shape that knowledge into high-leverage content, establishing your authority and securing lasting client trust.


  • Proprietary Expert Extraction. Get the raw knowledge out of your SMEs.


  • Pipeline-Aligned Assets. Content designed to close, not just to rank.


  • Measurable ROI. Move beyond vanity metrics to real business impact.

The Cost of Content Noise

Knowledge is Inaccessible

Knowledge is Inaccessible

Knowledge is Inaccessible

Critical policy decisions and complex regulations remain trapped in dense, jargon-filled documents, preventing easy access and review.

Uncertainty

Knowledge is Inaccessible

Knowledge is Inaccessible

You generate traffic, but the leads are low quality. Your content is a top-of-funnel distraction, not a middle-of-funnel conversion tool.

Confusion

Knowledge is Inaccessible

Confusion

Readers struggle to follow complex information communicated through low-trust, generic, or poorly designed materials, impacting outcomes and cost.

Our Clients

Bull City Images
  • Bull City Images
  • Bull City Images

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Content Matters Capability Statement (pdf)

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Greater Chapel Hill-Carrboro Chamber of Commerce
Public Input
  • Greater Chapel Hill-Carrboro Chamber of Commerce
  • Public Input
  • Greater Chapel Hill-Carrboro Chamber of Commerce
  • Public Input
  • Greater Chapel Hill-Carrboro Chamber of Commerce
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Content Matters

200 North Greensboro Street, Suite B13a | Carrboro, NC 27510

4042348201

CAGE:  9KPV5

SAM UEI: QKVY6AC9

North Carolina Small Business Enterprise (NCSBE) 

North Carolina Historically Underutilized Business (NC HUB Certified)

NACIS: 519290, 541643, 541910, 541921, 541922, 541511, 541830, 541720, 541990, 541611, 541519, 541512, 611430


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