Content-First Branding
Content-First Branding
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Modernizing your brand can mean ...

Increasing engagement through brand voice, photography, organic and paid media.




Introducing your new ecommerce Shopify site through high-impact photography, long-form blog content and social media. 


We helped James Carter, a master of storytelling, connect his cloisonne art and jewelry to his life journey as a Merchant Marine and throughout the South.  



There are so many ways to modernize an organization's brand presence. And we love talking about it. 



Modernizing the Town of Chapel Hill's brand means adopting a clear and concise communication style.


We built a content center of excellence, integrated generativeAI writing tools, and developed an online plain language curriculum to align and empower communicators throughout the organization. 


Sometimes modernizing your brand means showing communicators across the organization examples of a voice that is clear and concise. 


We hosted multiple plain language workshops to significantly enhance organizational communication by training leaders to simplify complex information in emails, flyers, brochures, and financial reports.


City of Durham, NC


Modernizing your brand can mean designing resources that are inclusive and make an impact. 


We redesigned the North Carolina DMV's driver's handbook in plain language and multiple languages, enhancing comprehension and accessibility for a diverse driver population, promoting safer driving across the state (39 pages).


Town of Chapel Hill, NC

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Photography/Art Direction

    Our Work

    From healthcare and higher education to small business, we've produced impactful strategies and high-quality content. And we've contributed thought leadership to award-winning industry blogs.  

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    Content Matters

    200 North Greensboro Street, Suite B13a | Carrboro, NC 27510

    4042348201

    CAGE:  9KPV5

    SAM UEI: QKVY6AC9

    North Carolina Small Business Enterprise (NCSBE) 

    North Carolina Historically Underutilized Business (NC HUB Certified)

    NACIS: 519290, 541643, 541910, 541921, 541922, 541511, 541830, 541720, 541990, 541611, 541519, 541512, 611430


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