Digital Strategy
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Clarity, Structure, and Strategy for Organizations That Need Their Digital Presence to Work Harder
A strong digital strategy isn’t just a website plan, it’s an operational roadmap that aligns your content, technology, brand, and organizational goals into one unified system.
At Content Matters, we help organizations cut through complexity, modernize their digital infrastructure, and build content ecosystems rooted in clarity, purpose, and measurable outcomes.
How We Help You Move From Confusion to Clarity
Every engagement begins with understanding where you are and where you need to go.
Strategic Assessment
Deep evaluation of your current digital landscape—platforms, content architecture, governance, workflows, and team roles.
- Operational strengths
- System gaps
- UX friction points
- Content inconsistencies
Architecture Optimization
- Intuitive
- Organized
- Search-friendly
- ADA-aligned
Content Strategy
- Core message & value proposition
- Content pillars
- Voice & tone guidelines
- Channel strategy
Brand Messaging
- Communicates value clearly
- Differentiates your brand
- Strengthens trust
- Supports communications
Brand & Visual Identity
- Modern
- Consistent
- Accessible
- Scalable
Partnership & Collaboration
- Shared ownership
- Clear communication
- Aligned priorities
- Long-term sustainability
Our Digital Strategy Services
Comprehensive services that cover the full lifecycle of content.
01
Digital Strategy & Content Planning
- Full digital strategy roadmaps
- Editorial planning & content calendars
- Competitor & landscape analysis
- Channel strategy (web, email, social, campaigns)
02
Content Creation
- Website copy
- Blogs & articles
- Email campaigns
- Social content
- Video scripts
- Case studies & narratives
03
Content Distribution & Promotion
- Social media management
- Email marketing
- Influencer collaboration
- Campaign alignment
- Organic and targeted distribution strategies
04
Analytics & Reporting
- Website traffic analysis
- Engagement patterns
- User flow insights
- Conversion metrics
- Quarterly strategic recommendations
“Content Matters has been a star for the City of Durham by helping educate our staff on the value of being clear and using words everyone can relate to. We write technical items for City Council meetings and think about plain language concepts before we write a word. I call that success!”
Beverly B. Thompson
City of Durham
“Content Matters has been a star for the City of Durham by helping educate our staff on the value of being clear and using words everyone can relate to. We write technical items for City Council meetings and think about plain language concepts before we write a word. I call that success!”
Beverly B. Thompson
City of Durham
“Content Matters has been a star for the City of Durham by helping educate our staff on the value of being clear and using words everyone can relate to. We write technical items for City Council meetings and think about plain language concepts before we write a word. I call that success!”
Beverly B. Thompson
City of Durham
From photography to workshops, from strategic planning to end-to-end content systems
We support your organization across the full lifecycle of content. Download our capability statement to learn more about our services and expertise.