Find Content That Matters to *Your* Goals.

Content-First Branding
  • Home
  • What we do
    • Art Shows
    • Collaborative Governance
    • Digital Strategy
    • Generative AI
    • Partnerships
    • Plain Language
  • Our Work
  • Blog
  • About
  • Contact Us
  • More
    • Home
    • What we do
      • Art Shows
      • Collaborative Governance
      • Digital Strategy
      • Generative AI
      • Partnerships
      • Plain Language
    • Our Work
    • Blog
    • About
    • Contact Us
Content-First Branding
  • Home
  • What we do
    • Art Shows
    • Collaborative Governance
    • Digital Strategy
    • Generative AI
    • Partnerships
    • Plain Language
  • Our Work
  • Blog
  • About
  • Contact Us

“It’s useful to have a vision for what you’re trying to accomplish. ”


Town of Chapel Hill

How we can help.

strategic assessment

Architecture Optimization

Architecture Optimization

We'll work with you to assess your current operational structure, web platforms, and content architecture. This comprehensive analysis provides valuable insights into your organization's digital strengths and weaknesses.

Architecture Optimization

Architecture Optimization

Architecture Optimization

We'll make sure your content is organized and accessible, making it easy for users to find the information they need. We will help you restructure your website through stakeholder and focus sessions for learning and validation of your new site architecture.

Content Strategy

Architecture Optimization

Content Strategy

Based on your assessment results and unique goals, we'll develop a customized content strategy that optimizes your online presence. This includes crafting a clear message for your target audience, defining content pillars, and selecting the most effective web platform.

Brand Messaging

Brand and Visual Identity

Content Strategy

Your brand message is your voice. We'll help you find the right words to connect with your target audience, differentiate yourself from the competition, and communicate your brand's value proposition with clarity and impact.

Brand and Visual Identity

Brand and Visual Identity

Brand and Visual Identity

From logo design to color palettes and fonts, we'll create a visually stunning and consistent brand identity that reflects your personality and resonates with your audience. We'll make sure your brand is recognizable and memorable across all platforms.

Partnership

Brand and Visual Identity

Brand and Visual Identity

Collaboration is key. We value your unique perspective and expertise. We'll work closely with your team to make sure your content reflects your brand's voice and empowers your team members to contribute their ideas and perspectives.

Our Services

Digital Strategy & Content Planning

We offer comprehensive digital strategy development, editorial calendars, and competitor analysis.

Content Creation

We offer diverse content formats like blog posts, website copy, social media content, email marketing campaigns, and video scripts.

Content Distribution & Promotion

Includes content promotion through social media management, email marketing, and influencer outreach.

Analytics & Reporting

We provide detailed reports on content performance, including metrics like website traffic, engagement, and lead generation.

“Content Matters has been a star for the City of Durham by helping educate our staff on the value of being clear and using words everyone can relate to. We write technical items for City Council meetings and think about plain language concepts before we write a word. I call that success!”


Beverly B. Thompson, City of Durham

Our Capability Statement

From photo sessions to workshops, 

we are here to support you and your organization with

with end-to-end content services.

2024 Capability Statement (pdf)

Download
  • Home
  • About
  • Contact Us

Content Matters

200 North Greensboro Street, Suite B13a | Carrboro, NC 27510

4042348201

CAGE:  9KPV5

SAM UEI: QKVY6AC9

North Carolina Small Business Enterprise (NCSBE) 

North Carolina Historically Underutilized Business (NC HUB Certified)

NACIS: 519290, 541643, 541910, 541921, 541922, 541511, 541830, 541720, 541990, 541611, 541519, 541512, 611430


Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept