Find Content That Matters to *Your* Goals.
Stacey Martin, Owner
Stacey Martin embarked on her entrepreneurial journey to address the evolving needs of organizations in enhancing their content maturity. With a rich background in digital and content strategy, Stacey's professional path is marked by her roles across both in-house and agency settings, where she spearheaded initiatives in brand transformation, web innovation, and user engagement.
Stacey's leadership at Content Matters is a testament to her commitment to integrating advanced content strategies that align with business objectives and foster significant stakeholder engagement. Her work consistently bridges the gap between technical execution and strategic vision, making her a pivotal figure in the digital content landscape.
Chris Martin, Photographer/Art Director
Chris' imagery has helped to facilitate international conversations about the use and development of green spaces in communities. He is recognized in major publications including:
- From State Capitols to City Halls: Smarter State Policies for Stronger Cities, by Alan Mallach, A Policy Focus Report. Published by the Lincoln Iinstitute of Land Policy, Cetner for Community Progress, copyright 2022.
- Art on the Atlanta Beltline 10 Year Anniversary: 2010-2020 Retrospective, copyright 2021
- Design for Good: A New Era of Architecture for Everyone, by John Cary, copyright 2017
- The Atlanta City Design: Aspiring to the Beloved Community, City of Atlanta, Department of City Planning, copyright 2017.
- Where We Want to Live: Reclaiming Infrastructure for a New Generation of Cities by Ryan Gravel, copyright 2016.
- Rebuilding the American City: Design and Strategy for the 21st Century Urban Core, by David Gamble and Patty Heyda, copyright 2016.
- Designing Healthy Communities, by Richard. J. Jackson with Stacy Sinclair, copyright 2012.
Now, he brings that perspective to Content Matters.
We've created content for 20 years.
We've worked with world-class institutions including:
The Town of Chapel Hill, NC
City of Durham, NC
Social Venture Partners International
SolDesign Company
Cox Media
Atlanta Beltline Inc
Blue Cross NC
Emory University
Georgia State University
Duke University School of Medicine
and more.
Seton McGowan - Senior Strategist
I do a little bit of everything. Some days you’ll find me writing and other days I’ll be developing a brand strategy or researching audience personas. I love the variety of the work and the consistent creative culture.
Why I do, what I do
I’ve always loved to write. As a teenager, I wrote short stories in five-star, spiral notebooks, most of which I still have! After studying journalism and psychology in college, I landed in advertising and later brand marketing and content strategy. This world allows me to write for a living while helping clients build community in business and beyond.
My daily content diet
First thing in the morning you’ll find me reading the New York Times and scrolling my Apple News feed. In the afternoon, I’ll take a break and catch up on Instagram or Pinterest and read The Cut. I’m always in the middle of a book, mostly contemporary fiction and I love magazines. It’s a good day when the latest issue of Bon Appetit or Vogue lands in my mailbox.
Outside the content studio, you’ll find me
Cooking with my husband Matt, We are slowly “cooking the books” and making our way through our 100+ cookbooks. I also love hanging with our wire-haired mutt, Walter, seeing live music, visiting museums, and traveling to places off the beaten path, like small NC towns and most recently the Scottish Highlands. Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.