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Content That Moves People, Strategy That Drives Results
At Content Matters, we believe content is more than words, it’s a strategic asset. We help organizations turn expertise, ideas, and institutional knowledge into communication that builds trust, drives engagement, and delivers measurable impact.
For over 20 years, we’ve partnered with government agencies, universities, healthcare systems, nonprofits, and small businesses to modernize their content, elevate their brand, and engage their audiences with clarity and purpose.
Our Leadership
Founder & Owner
Stacey Martin
Stacey founded Content Matters to help organizations enhance content maturity and achieve measurable outcomes from their digital and communication strategies. With experience in both in-house and agency leadership, Stacey has spearheaded brand transformations, web innovation, and stakeholder engagement initiatives across diverse industries.
Her approach bridges strategy and execution, ensuring that every message aligns with organizational goals while connecting meaningfully with audiences.
Chris Martin
Chris brings a visual storytelling perspective grounded in real-world impact. His photography has sparked conversations about community design and green spaces internationally, and his work appears in major publications, including: From State Capitols to City Halls: Smarter State Policies for Stronger Cities, Art on the Atlanta Beltline 10 Year Anniversary: 2010–2020 Retrospective, Designing Healthy Communities, among others. At Content Matters, Chris applies his expertise to help organizations communicate visually with clarity, authenticity, and impact.
Photographer & Art Director
Senior Strategist
Seton McGowan
Seton blends writing, brand strategy, and audience research into practical content solutions that resonate. She helps clients craft messaging, build community, and communicate with purpose all while keeping creativity and strategy in balance.
Seton’s work is informed by her lifelong love of storytelling, journalism, and psychology, and she brings this perspective to every project, ensuring content is both compelling and effective.
Jesse Parks
Jesse is a champion for those who dare to dream and make a difference. He believes that design is most powerful when it creates meaningful connections between brands and the people they serve.
Brand Identity Designer
Social Media Strategist
Georgia Phillips
Georgia is the creative force turning digital followers into physical foot traffic. She’s an expert at building genuine community connections, ensuring that brands stay vibrant and relevant in a modern social landscape.
Why Organizations Work With Us
Female-Led Perspective
We understand the modern content landscape and what resonates with today’s audiences.
Deep Local Roots
Based in Chapel Hill-Carrboro, we combine community insight with national best practices.
Collaborative Spirit
We work closely with you to understand your goals, creating content that reflects your brand and engages your audience.
Data-Driven Approach
Our strategies are measurable. We track performance and continuously optimize to ensure your content works as hard as you do.
Ready to Explore the Possibilities?
We offer a free consultation to review your workflows, evaluate opportunities, and identify where responsible AI can streamline your content operations.