Transforming transit communication
In the world of urban development, effective communication is critical, especially for high-impact projects like Bus Rapid Transit (BRT). Beyond merely informing, it’s essential to engage, secure approvals, build consens…
Build Community and Connection with Effective Content
Imagine strolling down Atlanta’s vibrant Beltline, the energy of the city pulsing through you. Or perhaps you’re captivated by the bustling streetscapes of Durham, their rhythm captured in a single frame. Photographer Ch…
Use Our Persona Template to Help You Tailor Content
In today’s digital landscape, the success of content strategies for website redesign projects hinges on one crucial factor: user-centered design. At Content Matters, we’ve witnessed firsthand the transformative impact of…
Why plain language matters
We all know the feeling, reading a document filled with jargon and technical terms that leave us scratching our heads. It’s frustrating, confusing, and frankly, unnecessary.
We need content. Where do we start?
Let’s talk about competitive website assessments. They’re not just about spying on the competition (although a little intel can be a good thing!). It’s more like getting a snapshot of the current landscape in your indust…
Redesigning Your Website? Here is Your Content Matters Checklist
A successful web redesign goes beyond just a visually appealing website. It requires a well-thought-out content strategy that engages the target audience, drives traffic, and achieves your business goals. This is where w…
5 Key Elements Every Content Strategy Should Include
A well-executed content strategy is essential for any organization looking to effectively communicate with its audience and achieve its goals. Whether you’re a business, nonprofit, or public sector organization, there ar…
Forget Trends, Focus on Impact: Our 2024 Content Predictions
We expect 2024 to deliver a few surprises, but here are a few content predictions we think we’ll see in the coming year that will improve your story-telling and help YOU create content that matters.
Content Leadership: The Key to Success in the Healthcare Industry
In today’s healthcare industry, content leadership is more important than ever. With new regulations and mandates constantly being introduced, content creators must be able to adapt quickly and efficiently.
Your intro to plain language.
Plain language is a way of writing and speaking that uses simple, clear, and easy-to-understand words and phrases. It is about taking the time to understand your audience and communicate with them in a way that is most e…