Organic + Paid Ads: A Smarter Growth Strategy for Local Businesses
If you’ve ever boosted a post or run a Google ad and watched clicks spike — but your sales stay flat — you’re not alone. And if you’ve leaned fully into organic posting and struggled to reach new people fast enough, you’ve felt that frustration too. The truth is, most local businesses try one or […]
Case Study: Driving public trust for rapid bus transit
Elevating your communication strategy for BRT successFor a high-stakes project like Bus Rapid Transit, you need communication that does more than inform—it must secure approvals.
The unfiltered truth about community engagement
If your strategy is to jump on trends without first building the educational and transparent core, you’re missing the point. Start communicating your mission with clarity. The engagement will follow the trust.
Cut the Clutter and Connect! A Plain Language Workshop
In today’s information-saturated world, the clarity of your message can make or break its effectiveness. Plain language strips away unnecessary complexity, making information accessible and understandable for everyone. …
Amplifying Community – Emma’s Vision at Tandem, Carrboro
At Content Matters, we believe in the power of storytelling to connect audiences and build communities. That’s why we were so inspired by Emma’s vision for Tandem, a Carrboro hotspot that’s redefining what it means for w…
Chris Martin recognized for Atlanta Beltline photography
Chris is a commercial and lifestyle photographer specializing in portraits. Chris has perfected the art of striking the perfect balance between honesty and beauty in his images.
Empowering Communities Through Plain Language: A Success Story
At Content Matters, we are dedicated to making information accessible to everyone. Our recent project with the Chapel Hill Hill Public Library exemplifies the impact of plain language design. This initiative aims to help…
Case Study: From Bland to Brand in Chapel Hill, NC
The Town of Chapel Hill is updating its online presence to meet the evolving needs of its diverse audience, including residents, community partners, and local business leaders. The first step in relaunching Chapel Hill’s…
Stakeholder Workshops: Where Everyone Has a Voice
We recently received valuable feedback from a client who participated in one of our stakeholder workshops. They were surprised to learn of the diverse range of concerns stakeholders expressed. But the best part?
Carrboro, NC: Our Kind of Creative Community
We have found our creative haven within the walls of Carr Mill Mall, nestled in the vibrant town of Carrboro, North Carolina. This bustling marketplace, with its eclectic mix of shops and eateries, provides us an inspiri…