Find Content That Matters to *Your* Goals.
Content Matter's progressive know-how enabled us to get a head start on generative AI, and the future of content in our organization.
Mary Jane Nirdlinger, Town of Chapel Hill
Speaking Directly to the Audience
For leaders who manage complexity - and need clarity now
You oversee communication for systems that never stop moving.
You’re balancing:
- Competing departmental priorities
- Stakeholders who need different levels of detail
- Constant policy, product, or program updates
- Tight timelines with even tighter resourcing
- Pressing accessibility requirements
- High expectations from your community or customers
And on top of that, the content you already have feels:
- Outdated
- Inconsistent
- Overwritten
- Lost in PDFs
- Hard to measure
- Impossible to scale
We fix that with strategy, structure, and storytelling that aligns your entire communication ecosystem.
Discover the power of your content
Our mission is to tell stories that elevate understanding, inspire action, and promote positive social change because we believe that content matters. We empower organizations to communicate complex topics with clarity and precision. We strive to provide our clients with the knowledge, tools, and resources they need to develop content that resonates with their target audiences and effectively conveys their message.
Stop Generating Noise. Start Delivering the Signal.
Your expertise is your most valuable asset. We shape that knowledge into high-leverage content that matters, establishing your authority and securing lasting client trust.
Proprietary Expert Extraction. Get the raw knowledge out of your SMEs.
Pipeline-Aligned Assets. Content designed to close, not just to rank, because we understand that content matters.
Measurable ROI. Move beyond vanity metrics to real business impact.
What sets us apart
We're passionate about content
Not the jargon-fueled, over-complicated, word-salad kind of content. The kind of content that invites you in. Content that is clear, concise, and conversational. Content that gives you the information you need, when you need it. Content that drives action. Content that makes you feel something. Content that matters because, ultimately, content matters.
The cost of content noise
Knowledge is Inaccessible
Knowledge is Inaccessible
Knowledge is Inaccessible
Critical policy decisions and complex regulations remain trapped in dense, jargon-filled documents, preventing easy access and review.
Uncertainty
Knowledge is Inaccessible
Knowledge is Inaccessible
You generate traffic, but the leads are low quality. Your content is a top-of-funnel distraction, not a middle-of-funnel conversion tool.
Confusion
Knowledge is Inaccessible
Confusion
Readers struggle to follow complex information communicated through low-trust, generic, or poorly designed materials, impacting outcomes and cost.
Who we work with
Our mission is to tell stories that elevate understanding, inspire action, and promote positive social change because we believe that content matters. We empower organizations to communicate complex topics with clarity and precision. We strive to provide our clients with the knowledge, tools, and resources they need to develop content that resonates with their target audiences and effectively conveys their message.
Our clients
Download our Capability Statement
Content Matters Capability Statement (pdf)
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Content Matters
200 North Greensboro Street, Suite B13a | Carrboro, NC 27510