Elevating your communication strategy for BRT success
For a high-stakes project like Bus Rapid Transit, you need communication that does more than inform—it must secure approvals, build consensus, and drive public adoption.
With Content Matters as your strategic partner, you can trust that your project’s communication will move beyond simple notification, becoming a powerful tool for achieving municipal goals and ensuring the long-term success of Bus Rapid Transit in your community.
“Content Matters has been a star for the City of Durham by helping educate our staff on the value of being clear and using words everyone can relate to!” Beverly B. Thompson, City of Durham
Our Three-Pillar Approach
Our methodology centers on a three–pillar approach: establishing a premium route naming & identity, ensuring consistent sub-branding, and executing a targeted, phase-based communication strategy.
Next Steps
Let’s schedule a conversation to discuss your specific needs and tailor a BRT communication strategy for your community. Contact us to arrange a meeting.
