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Welcome to Content Matters

We believe in the power of content to transform brands. We help organizations — from higher education and healthcare to nonprofits and small businesses — modernize their approach to content through brand, voice, photography, and content design. 

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Content

Digital Marketing

Photography

Strategy

Design

Governance

Management

Workshops

Photography

Digital Marketing

Photography

Commercial

Portrait

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Ecommerce


Digital Marketing

Digital Marketing

Digital Marketing

Search Engine Optimization

Social Media

Organic Media

Paid Media

Management


Modernizing your brand can mean ...

Increasing engagement through brand voice, photography, organic and paid media.




Introducing your new ecommerce Shopify site through high-impact photography, long-form blog content and social media. 


We helped James Carter, a master of storytelling, connect his cloisonne art and jewelry to his life journey as a Merchant Marine and throughout the South.  



There are so many ways to modernize an organization's brand presence. And we love talking about it. 



Modernizing the Town of Chapel Hill's brand means adopting a clear and concise communication style.


We built a content center of excellence, integrated generativeAI writing tools, and developed an online plain language curriculum to align and empower communicators throughout the organization. 


Sometimes modernizing your brand means showing communicators across the organization examples of a voice that is clear and concise. 


We hosted multiple plain language workshops to significantly enhance organizational communication by training leaders to simplify complex information in emails, flyers, brochures, and financial reports.


City of Durham, NC


Modernizing your brand can mean designing resources that are inclusive and make an impact. 


We redesigned the North Carolina DMV's driver's handbook in plain language and multiple languages, enhancing comprehension and accessibility for a diverse driver population, promoting safer driving across the state (39 pages).


Town of Chapel Hill, NC

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Content Matters Unfiltered: The Imperfectly Strategic Life.

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Bull City Images
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Greater Chapel Hill-Carrboro Chamber of Commerce
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Content Matters

200 North Greensboro Street, Suite B13a | Carrboro, NC 27510

4042348201

CAGE:  9KPV5

SAM UEI: QKVY6AC9

North Carolina Small Business Enterprise (NCSBE) 

North Carolina Historically Underutilized Business (NC HUB Certified)

NACIS: 519290, 541643, 541910, 541921, 541922, 541511, 541830, 541720, 541990, 541611, 541519, 541512, 611430


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