Our Work
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Transforming Expertise into Impactful Content
At Content Matters, we believe your organization’s knowledge is its most valuable asset. Our work turns expertise into content that builds trust, drives engagement, and strengthens your brand presence, whether online, in print, or through training and workshops.
Our Expertise Amplification Framework
We take a systematic approach to transforming knowledge into measurable outcomes. Our three-phase framework ensures that your content is aligned, actionable, and effective.
Capture & Structure
We conduct deep-dive interviews with your internal experts using our proprietary knowledge framework to uncover unique methodologies, institutional insights, and tacit knowledge.
Capture high-value organizational expertise
Document processes and workflows
Identify opportunities for content repurposing and
standardization
Align & Create
We develop strategic, high-leverage assets that align directly with your organizational objectives.
- Educational resources and training materials
- Digital content for web and social platforms
- Visual storytelling and brand messaging assets
Measure & Optimize
We track content impact on key organizational outcomes to ensure alignment with your goals.
- Lead quality, enrollment, and engagement metrics
- Public trust and comprehension
- Brand awareness and asset value
Building Public Trust Through Plain Language
We help organizations convert complex policy, data, and institutional knowledge into clear, actionable public assets.
City of Durham, NC
- Hosted multiple plain language workshops for city staff
- Trained teams to improve clarity in public-facing communications
- Focused on plain language best practices for emails, reports, and policy documents
- Supported consistent, audience-centered communication across departments
Town of Chapel Hill, NC
- Redesign of the NC DMV Driver’s Handbook
- Plain language + multilingual accessibility
- Improved comprehension, safety, and inclusivity
Modernizing Brand Presence for Small Businesses
Content isn’t just about information, it’s a digital bridge to the audience.
James Carter, Artisan & Storyteller
- Connected cloisonné art and jewelry to personal narratives
- Highlighted craftsmanship and life experiences, creating deeper audience resonance
- Elevated storytelling as the core of the brand experience
Boutique & Restaurant Owners
- Increased engagement through brand voice, photography, organic and paid media
- Showcased craftsmanship, materials, and artisan stories to justify boutique pricing
- Created an immersive content experience that drives in-person visits and repeat customers
Carr Mill Mall
- Led comprehensive engagement for this historic mixed-use landmark, taking responsibility for aligning the business goals of the property with a modernized digital content strategy.
- Conducted thorough organizational assessments and content audits of tenant communications, providing a strategic roadmap that enhanced brand consistency across web and social channels.
- Developed and presented strategic recommendations to ownership that successfully translated the Mall’s physical historical value into a compelling digital value proposition, driving increased community engagement.
Our Approach to Organizational Modernization
From large government agencies to small businesses, our work demonstrates that strategic, well-crafted content is transformative.
- Aligns internal teams around a common voice
- Makes complex information accessible and actionable
- Drives measurable engagement, trust, and loyalty
- Enhances brand presence and storytelling authenticity
Generative AI + Plain Language
See how we helped the Town of Chapel Hill leverage generative AI responsibly to modernize communication, improve accessibility, and scale plain language practices.
Ready to Explore the Possibilities?
We offer a free consultation to review your workflows, evaluate opportunities, and identify where responsible AI can streamline your content operations.